Sanliibydesign/ Retail Strategies

Lifestyle

...Merchandising Makes Customers Feel at Home

The houseware department and home decor at discount, department, specialty stores should just about take the customer by hand and walk her down the aisle.

The houseware department should go an extra mile to inform their customers about exactly what they are paying for while offering the merchandise in an enticing new environment.   

Store layout, exciting new fixtures, spacious destination shops, point-of-purchase aids, self-talkers do everything to inform, quide and invite the customer to shop and shop wisely. 

Presentations should be very clean, easy to shop with a great deal of care given to making the customer feel at home. Houseware department policy should be directed towards making "lifestyle" statement. The specialty-store-type fixturing will result in greater prominence of brand names and in the decentralization of categories. Overhead signs to draw attention to product. 

The dinerware, glassware displayed in different section in "Kitchen Center" atmosphere with prominent brand names in "lifestyle" environment. Cross- merchandising used to maximum in kitchen aids, appliances, gadgets,  etc. This department should be ultimate "customer friendly" and create a category killer environment. 

A major T-fal presentation with overhead signs showing the cookware in use to draw attention to category. Main emphasis on brand names with clear brand- blocking technique in "lifestyle" product and presentations with fashionable look and feel. End caps heavily merchandised. 

We have decades long experience in National and International Retail Design throughout North America and EU.

Our Total System Approach to Store Planning, Brand Marketing and Merchandising - an approach witch has given our clients a distinct competitive edge and increased profitability. 

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Sanliibydesign.com

We Can Provide The Extra Competitive Edge