November 2016
Sanliibydesign/ Retail Strategies
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Lifestyle
...Merchandising Makes Customers Feel at Home
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The houseware department and home decor at discount, department, specialty stores should just about take the customer by hand and walk her down the aisle.
The houseware department should go an extra mile to inform their customers about exactly what they are paying for while offering the merchandise in an enticing new environment.
Sanliibydesign/ Retail Strategies
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Better Way
...and it's right at our doorstep!
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Retailers are basically in the commodity kind of business and by nature, not especially marketing oriented. Retailers are selling oriented, advertising oriented, but not Marketing Oriented.
Sanliibydesign/ Retail Strategies
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Competing
...with Everything You've Got!
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For too many retailers, communication has become a field of missed opportunities. Often the fault lies in advertising. By doing such a good job that other communication elements are ignored. And in retailing, ignorance is not bliss.
Advertising, of course, is a vital element in any communications package. But it is only one of an abundance of opportunities which together should create a Total Selling Environment in which each element reinforces all the others.