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Sanliibydesign/ Retail Strategies

Is Guaranteed 

...to Meet It's Target Market! 

Everyone knows what the most effective form of advertising is, or at least they should. It's a "Point-of-Purchase" promotion. In retailing, it's also called In-Store Promo.

Over 80% of shopping decisions are made in store, not at home. The best way to effectively be part of the decision making process is to use your stores as a marketing tool. 

Sanliibydesign/ Retail Strategies

Kitchen Center

...to Entertain As Well As Inform 

"Fashion" is an efficient tool to meet and beat competition. It is solid, not frivolous. The desire for change and fun is part of our lives. 

It's everywhere and it effects people at all economic levels, in what we eat and wear, in our homes, our cars and it will not go away. Fashion know-how is an extra ingredient in our concept's mix of customer service. 

Sanliibydesign/ Retail Strategies

Lifestyle

...Merchandising Makes Customers Feel at Home

The houseware department and home decor at discount, department, specialty stores should just about take the customer by hand and walk her down the aisle.

The houseware department should go an extra mile to inform their customers about exactly what they are paying for while offering the merchandise in an enticing new environment.   

Sanliibydesign/ Retail Strategies

Better Way

...and it's right at our doorstep!

Retailers are basically in the commodity kind of business and by nature, not especially marketing oriented. Retailers are selling oriented, advertising oriented, but not Marketing Oriented. 

Sanliibydesign/ Retail Strategies

Competing

...with Everything You've Got! 

For too many retailers, communication has become a field of missed opportunities. Often the fault lies in advertising. By doing such a good job that other communication elements are ignored. And in retailing, ignorance is not bliss.

Advertising, of course, is a vital element in any communications package. But it is only one of an abundance of opportunities which together should create a Total Selling Environment in which each element reinforces all the others.

Sanliibydesign/ Retail Strategies

The size of the store is one of the deciding factors along with location, when making conceptional decisions where to go. The limited size of the store should not be looked as a disadvantage, but as an opportunity.